Engine Digital’s content strategy+presentation

• in website design

OBJECTIVE

balance culture+commerce aspects of brand

• ensure UX driven ecommerce best practices are considered as opportunities for innovation(혁신)

01 EXPERIENCE PRINCIPLES

state of ecommerce

: site structure defines customer experience

• content is published on pg templates & organized within tree structure
  • customer must decide which side of the door to enter, product or brand

experience journey

design opportunities

• DRIVING TRAFFIC:
  • create system 4 producing content drivers on all channels
• BROWSE VS SEARCH:
  • optimize for exploratory-based & mission-based shoppers
• PURCHASE:
  • connected services online & in-store
• POST-PURCHASE:
  • experiences beyond automated email notifications